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OUR STORY
THE BRAND
NOJO Fitness is a line of activewear that can be worn from gym to street. Consisting of essential activewear pieces, they can be worn for a CrossFit class or to the grocery store. Our clothing is meant to help the wearer feel secure, empowered, and confident to go about any errand or activity. The last thing anyone should be thinking about is their clothing while lifting weights or crossing off their to-do list. NOJO Fitness is the clothing you WANT to wear for a run, for the end of the day, or when you need to feel your absolute best.
THE FOUNDERS
NOJO Fitness was founded by two entrepreneurial women, Helen Martinez and Christina Massey, who wanted to create a line that was representative and accessible to all body types. Bringing in their sunny California roots, NOJO Fitness pieces are not only comfortable, but they're also stylish enough to wear for multiple occasions. The inspiration for the brand came from a time of loss. Within a year, Christina lost her father, John, and Helen lost her mother, Nora. Wanting to honor and remember both of them, they came up with the name NOJO representing both Nora (NO) and John (JO). This brand is founded on love and continues to project love, kindness, and open arms to anyone.